Application of Comprehensive Evaluation in New-Product-Development Evaluation: The Case of Landscape-Architectural Outdoor Wooden Furnishing

Successful new product development (NPD) is critical for modern outdoor wooden furnishing (OWF) manufacturing companies to achieve competitive success, since current users have the serious requirements of aesthetics, materials and environmental quality. Identifying performance a in an effective means minimize risk failure. However, literature reviews comprehensive evaluation (CE) model OWF NPD are very rare. In this study, CE method that applies three steps, which include constructing criteria, establishing trapezoidal fuzzy analytic hierarchy process (AHP) proposing applied assess failure market. The study aims propose approach NDP, utilizes multiple methods incorporate review, questionnaire, Delphi AHP. Finally, integrated proposed measure NPD. A case series Harbin Pingfang Park, China presented illustrate feasibility model. result demonstrates predicts objectively comprehensively. This method, being assessment tool, can help designers decision makers make better decisions will predict so as reduce economic losses, not merely depending on previous experience personal expectation.